Paid Ads Profit Calculator

Will Google and Meta Ads pay for themselves? Enter your numbers, see the answer.

Your deal

ACV annual contract value

Gross margin after delivery cost

Payback target months

Monthly budget

CPC cost per click

CTR click-through rate

CVR click to lead

Close rate lead to customer

CAC—

ROAS year 1—

Payback—

Break-even CPC—

Monthly budget

CPC cost per click

CTR click-through rate

CVR click to lead

Close rate lead to customer

CAC—

ROAS year 1—

Payback—

Break-even CPC—

Ad spend / mo—

New customers / mo—

Blended CAC—

ROAS year 1—

Payback—

New ARR / mo—

How the numbers are worked out

CAC = CPC ÷ (CVR × close rate). What one new customer costs in ad spend.
ROAS (year 1) = ACV ÷ CAC. First-year revenue per 1 unit of ad spend.
Payback = CAC ÷ (ACV ÷ 12 × gross margin). Months of gross profit to earn back the CAC.
Break-even CPC = the highest CPC you can pay and still hit your payback target, at today's CVR and close rate.
Verdict: Profitable payback is within target with 25%+ CPC headroom. Tight within target but close to the line. Losing money payback is longer than target.

Ad spend only. Add SDR, AE and tooling costs for fully loaded CAC. Nothing you type leaves your browser.